Privacy Policy

This Privacy Policy describes how Diva Diamonds & Jewels (“we,” “us,” “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from our website, communicate with us, or otherwise interact with us online, in-store, or through other channels (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect.

By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operational needs, legal requirements, or other business reasons. When we do, we will post the updated Privacy Policy on this page and revise the “Last updated” date above.

2. How We Collect and Use Personal Information
We collect personal information from a variety of sources depending on how you interact with us, including directly from you, automatically through your use of our Services, and from certain third parties.

We use this information to:
- provide products and services
- process transactions
- communicate with you
- provide customer support
- improve our website and services
- manage orders, repairs, special orders, and appointments
- comply with legal obligations
- protect our business and customers
- send marketing communications where permitted by law and based on your preferences

3. Personal Information We Collect
A. Information You Provide Directly
We may collect personal information you provide directly to us, including:
- name
- billing address
- shipping address
- email address
- phone number
- payment confirmation details
- account login details if applicable
- customer support communications
- appointment requests
- repair information
- special order information
- purchase history
- loyalty, referral, gift card, or related account information if offered

B. Information Collected Automatically
When you visit or interact with our website, we may automatically collect certain information, including:
- IP address
- browser type
- device information
- operating system
- pages viewed
- links clicked
- time spent on pages
- referring website
- other browsing or usage data

We may collect this information using cookies, pixels, web beacons, and similar technologies.

C. Information from Third Parties
We may receive information from third parties, including:
- ecommerce and website platform providers
- payment processors
- shipping and fulfillment providers
- analytics providers
- advertising and marketing service providers
- customer support software providers
- fraud prevention vendors

4. How We Use Your Personal Information
A. Providing Products and Services
We use your information to:
- process and fulfill orders
- manage returns and exchanges
- process repairs and special orders
- communicate about transactions
- provide account-related functionality
- arrange shipping and delivery
- provide customer service

B. Marketing and Advertising
Where permitted by applicable law, we may use your information to send promotional emails, postal mail, and text messages, and to personalize advertising or offers.

You may opt out of promotional communications at any time by following unsubscribe instructions in emails or replying STOP to text messages.

C. Security and Fraud Prevention
We use information to:
- prevent fraud
- verify identity
- monitor suspicious activity
- protect our website, customers, and business

D. Service Improvement
We use information to:
- improve our website and services
- analyze trends and customer preferences
- enhance customer experience
- troubleshoot technical issues

5. SMS Messaging Privacy
If you provide your mobile phone number and consent to receive SMS messages from us, we may use your phone number to send you messages related to:
- order updates
- special order updates
- repair updates
- pickup reminders
- appointment reminders
- customer support
- account-related notifications
- promotional messages, if you have opted in to receive them

SMS consent is not shared with third parties or affiliates for marketing purposes.

We do not sell, rent, or share your SMS opt-in data, consent status, or phone number with third parties or affiliates for their own marketing or promotional purposes.

Message frequency may vary. Message and data rates may apply. You can reply STOP to unsubscribe or HELP for assistance.

Consent to receive SMS messages is not a condition of purchase.

6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- operate and improve our website
- remember your preferences
- understand how users interact with our site
- support analytics
- personalize content and advertising where permitted

You can control cookies through your browser settings. Please note that disabling cookies may affect site functionality.

7. How We Disclose Personal Information
We may disclose your personal information in the following circumstances:

A. Service Providers
We may share information with vendors and service providers who perform services for us, such as:
- payment processing
- website hosting
- ecommerce platform services
- shipping and fulfillment
- analytics
- customer support tools
- email or SMS delivery platforms
- fraud prevention
- cloud storage and IT support

B. Legal and Compliance
We may disclose information:
- to comply with legal obligations
- to respond to subpoenas, court orders, or lawful requests
- to enforce our terms
- to protect our rights, customers, or business

C. Business Transfers
We may disclose information in connection with a merger, acquisition, sale of assets, financing, or bankruptcy transaction.

D. With Your Direction or Consent
We may share information where you direct us to do so or otherwise consent.

8. No Sale or Sharing of SMS Consent
Regardless of anything else in this Privacy Policy, mobile opt-in data, SMS consent records, and related phone number information are not shared with third parties or affiliates for marketing purposes.

9. Data Retention
We retain personal information for as long as reasonably necessary to:
- provide our Services
- complete transactions
- maintain business and legal records
- resolve disputes
- enforce agreements
- comply with tax, accounting, and legal obligations

Retention periods may vary depending on the type of information and the purpose for which it was collected.

10. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no data transmission or storage system can be guaranteed to be 100% secure.

11. Children’s Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

12. Your Rights and Choices
Depending on where you live, you may have rights regarding your personal information, including the right to:
- access
- correct
- delete
- request a copy
- opt out of certain marketing
- withdraw consent where applicable

You may also opt out of:
- promotional emails by clicking unsubscribe
- SMS messages by replying STOP
- certain cookies through browser controls

We may need to verify your identity before responding to certain requests.

13. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy or security practices of those third parties. We encourage you to review their privacy policies.

14. International Users
If you access our Services from outside the United States, please note that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate.

15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise any applicable privacy rights, please contact us at:

Diva Diamonds & Jewels
78 E San Francisco St
Santa Fe, NM 87501
United States
Email: diva@divadiamondsjewelry.com