Established in 1997, Diva Diamonds and Jewels began as a testament to craftsmanship and excellence. The company started its journey in Santa Fe, New Mexico, specializing in handmade Southwestern gold jewelry featuring turquoise and diamonds. This dedication to fine artistry led to the opening of a flagship store in Santa Fe's historic downtown plaza in 2010, cementing Diva's reputation as a premier destination for one-of-a-kind diamond and gemstone jewelry.

In that same year, Mark Suleiman took the helm, determined to carry on the dream he shared with his late brother, Kenny. Under Mark's leadership, Diva has flourished, expanding beyond Santa Fe to open new boutiques in Scottsdale, Aspen, and Fort Worth. His vision is clear: to make Diva a household name for exceptional jewelry. To this day, his hands-on dedication ensures every piece the company creates remains true to its founding principles of being luxuriously handcrafted, ethically sourced, and impeccably designed.